Many people are familiar with the Active iBeacon systems as they are the ones we read the most about. Those that trigger an app on a phone to deliver something to the phone. But what is also possible is to turn the whole system around.
The iBeacon can be attached to something that is worn, or carried, or in a wristband or a name tag. In this configuration the ibeacon is “pinging” and receiving stations are located in areas where you want to pick up the signal.
The user in this case does not need to do anything but wear the ibeacon. No phones are needed. No apps needed. The ibeacons in this case are passively recording and triggering user actions.
What does this allow you to do?
iBeacons are a great solution for tracking people in retail environments where they are using carts and baskets. The iBecaons can be attached to them and as the shopper walks around the store you can get “heat” maps information and the path through the store. This information can be used to more effectively drive people to promotions and drive sales of higher value goods.
At the same time, you can configure alerts to staff when certain conditions are met. For example, when there are big lines at the checkout, you can automatically notify staff.
There are a lot of options for using IBeacons. Contact us today and discuss your ideas.